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Fashion inventions that changed the fashion industry for the greater good

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  Fashion is the world’s biggest industry giving the earning for more than 2.5 trillion people around the world. It is an industry that seeks to bloom in every condition and still be the success. As we have seen in this lockdown, many have limited their retail shopping but the fashion industry has found the loophole through the designer mask production to make the living amid this pandemic. Now, sure it came a long way and had crossed many milestones (and still are breaking more), there are few inventions that helped speed up this industry. Today we‘re gonna learn about the seven most important innovations that helped pushed the fashion industry to where it is today. Needles: How would a person sew a garment if there wasn’t a needle? Like we all know the oldest fashion of wearing clothing on the body was practiced by Greece where they used to drape fabric on their body and pin or tuck by the use of some brooches or pins until the needle was invented. Did you know? The needle was or...
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JEWELRY TRENDS FOR SUMMER 2021

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  Jewelry has the power to be the one thing that makes you feel unique. A new season has started with lots of ups and downs in your personal, social as well as professional lifestyle... still, some things won’t stop upgrading such as jewelry trends. People who are trying to cope up with the current pandemic have learned how to live with it. And so the jewelry designers sent a mix of gorgeous styles down the runway for the new spring season, ranging from beaded accessories to crushed bangles which we can see in the latest fashion shows. Let’s learn about some of the most trendy jewelry that will be trending this season. Beads from the beach: Who says you should accessories for the occasion? Make your own occasion for beaded accessories this season and slay the summer beach style from the comfort of your cozy couch. It might be a couple of months still until we are ready to book flights without worry and celebrate within the sun, but in the meantime, we have an assortment of baubles ...
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Women's outfits that Fits right in your summer bucket!!

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“Fashion is the only fantasy that fuels up today’s reality” Hello you’ll!!! Hope you are doing fine as the covid is being presented stronger than ever and the lockdown is back on our door knocking again. (i feel the sadness). The only thing that can keep our juices up is to dress up and feel like normal again.  We all have celebrated one year’s birthday to the widely explored WFH fashion which, we all gladly accepted and loved with our open arms. Still, I hope many of us miss those glorious days when we used to dress up, put on makeup, head out and have fun enjoying the best of the world with no fear and trouble of virus. Well, today I will show you the most trending fashion that takes special attention to your comfort and the cozy feel (as we are all glazed up by that… right?). So, let’s dive right in… LWD (Little White Dress): Little white dress or the LWD (not sure if it's a thing or not yet?? But it definitely should be) are the new hots that perfectly fits with the comfort to ...
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Best 5 Footwears for women that never go out of style

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“Great shoes can take you great places.” I guess we can all agree to that when it comes to footwear. Research says people make opinions about you the first 12 seconds they see you and the first thing they notice about you is the SHOES. Getting a nice set of footwear for every occasion and style that you pull off seems like great chaos as we don’t own all the varieties there are in the market (unless you do, and find a problem searching them on time in your closet!!).  So, we’ve made a basic list of footwear basics that you must have in your shoe closet to rock all the styles that you own in your wardrobe elegantly. Nude pumps:   For the most important benefit of investing in very nice nude pumps is that it goes with everything and you don’t actually have to look for color combinations to work on these with. Also, these pumps have been in trend for so long and there is no chance it’s going back soon. You can also invest in a nice pair of stilettos if you wish to make it a sexy ...
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Learn about the bridal wear of different states

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  Bridal wear is the most famous fashion all around the area which generates most of the revenue for the fashion designers and stylists. Also, it is a very special day for the brides as they have been planning for years for their perfect wedding. Well, the beauty of being an Indian bride is that it has its traditions and styles which make your w-day unique for you.  We have many state societies which follow different trends and styles which make their wedding unique in its way, where we can merge or amalgamate two different state styles to create the new fusion bride look. Well, more about that later. So, let’s hop onto the ride with me to learn about the most prestigious looks from the brides of different states. Tamilian  Bride: The true essence of the godliness and Tamil traditions are carried forward into the Tamil marriages and their attire. Silk fabric plays the most important role as both the bride and groom carry the silk as their main ensemble fabric. The groom w...
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What factors impacts the Psychology of teenage consumers in fashion marketing

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Fashion marketing is the activity or a  process followed by the fashion industry to promote the sale of the products of their respective brands. It is the most important and vital step to generate revenue for a particular fashion brand as it promotes the growth of the company. There are many aspects to look after for fashion marketing properly. The target audience, their location, likes and dislikes, influencing power and changing their buying behavior. As India has the largest no. of youth as compared to adults and seniors, teenage consumers are the target audience for many fashion brands as it reaches the mass consumers and also these age groups have the power to influence others to network. It is said that we. look how we feel and we dress how we express… same goes with the teenage sense fashion as they are known as the most powerful and outraged age group who don't want to compromise on any little detail and would do just about anything to draw attention and look their...
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